Brand Overview
The Tommy Hilfiger brand was born from the concept of adding a modern twist to classic American-styled apparel. The universal appeal of the brand has allowed the Company to become one of the world's most highly recognized designer brands. As a result, Tommy Hilfiger has succeeded in establishing a connection with consumers that goes beyond a single product category. By offering a broad array of apparel, shoes, accessories, fragrances and home products and utilizing innovative marketing programs, the Company has built a global lifestyle brand for men, women and children of all backgrounds.

Brand Statement
The Company's objective is to deliver a consistent brand message across its full product offering. To ensure all products reflect the Tommy Hilfiger brand image, the Company works closely with each licensee to maintain its brand's high standards. The footwear line, partnered with Stride Rite Corporation, a premier marketer of great American brands consisting of athletic and casual footwear, demonstrates the Company's ability to expand across multiple product categories while remaining consistent with its designs and image. Partnering with Stride Rite has allowed Tommy Hilfiger to excel at the production of high quality footwear for men, women, boys and girls.

Tommy Hilfiger Footwear consists of product lines that range from core athletic styles to youthful cutting edge fashion footwear that deliver fabulous styles season after season. The signature Tommy Hilfiger logo and the prominent red, white, and blue colors on our designs remain true to our classic all-American style.

Since the successful launch of Tommy Hilfiger Footwear in 1997, we have maintained a distinct position in the marketplace. Our great product, distinct merchandising, strong sales, and insightful marketing efforts allow us to offer consumers a consistent line of quality footwear that they can believe in.

To find out more about the Tommy Hilfiger brand visit the Tommy website at http://www.tommy.com.